Apple is facing a £3 billion (approximately $3.75 billion) lawsuit in the UK over allegations that it violated competition laws by favoring its iCloud storage service. The consumer group Which? claims that Apple “forced” customers to use iCloud by making it the default and most accessible option for data storage on its devices.
The lawsuit argues that Apple’s practices limited consumer choice and hindered competition by making it difficult for users to select alternative cloud storage providers. By integrating iCloud deeply into its ecosystem and setting it as the default, Apple allegedly created barriers for competitors and restricted user autonomy.
Apple has yet to respond publicly to the lawsuit. The outcome of this case could have significant implications for how tech companies integrate and promote their services, potentially leading to increased scrutiny over default settings and user choice in digital ecosystems.