Instagram has officially launched Edits, a free video editing app designed to compete directly with TikTok’s CapCut. Available now on both iOS and Android platforms, Edits offers a suite of advanced editing tools tailored for content creators. Features include AI-generated animations from still images, green screen capabilities, and subject cutouts. Additionally, the app provides project management tools, idea tracking, and video performance analytics, positioning itself as a comprehensive solution for creators .
The release of Edits comes at a strategic time, coinciding with uncertainties surrounding TikTok and CapCut’s availability in the U.S. market. Instagram head Adam Mosseri emphasized that while Edits shares similarities with CapCut, it is intended for a more niche audience of creative professionals rather than casual users. Mosseri noted that Edits would eventually diverge from CapCut by offering a broader range of creative tools .
Looking ahead, Instagram plans to enhance Edits with additional features such as keyframes, more AI editing tools, and collaborative video editing capabilities. These forthcoming updates aim to further solidify Edits as a robust platform for content creation, reflecting Meta’s commitment to supporting creators in the evolving digital landscape .